POLAND

15/02/2019

Isobar Poland assists ŠKODA with their 2018 models sale

Isobar Poland, is responsible for preparing a 360 campaign to assist ŠKODA with their 2018 models sale.

The campaign supporting the sellout of the brand’s 2018 models is broadcast on TV, radio, and digital channels; actions are also undertaken at dealerships and with the use of CRM. A part of the promo campaign consists of TV spots based on the concept of the four elements. There is a 15 s and a 30 s version of each spot. They are broadcast on TVN, Polsat, TVP and chosen thematic channels.

Isobar Poland has also created a landing page which presents the brand’s sale offer, and allows registered customers to arrange a test drive as well as to enquire about the offer. The agency is also responsible for the strategy and the implementation of actions in ŠKODA’s social media. Isobar has prepared dedicated creations to be published on Facebook, Instagram and Instastories.

The entity responsible for the production of the spots is Propeller, and they were directed by Marcin Filipek. The media were planned and purchased by PHD Rocket.

Isobar Poland assists ŠKODA with the actions connected to marketing strategy and creation. The agency handles projects within the ATL, BTL and digital area. The companies’ cooperation has begun in July 2016.

Warsaw

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