Christmas campaign of Kasia, the baking butter stick, involving the influencers
A Christmas campaign of Kasia was launched on Facebook and it is dedicated for all fans of baking. At Christmas time, the brand belonging to Unilever will encourage to trying out a recipe for a double chocolate cake.
Those who try Kasia’s Christmas recipe, can share a photo or a short video on the Facebook fanpage „Kasia My Cake” and take part in the contest. The most inspiring photos and videos will be awarded with a Philips multifunction blender and with a special edition of a book “Chocolaty pleasure of baking” entirely dedicated to baking with chocolate.
Participants are encouraged by culinary bloggers and vloggers. Original versions of the chocolate cake were prepared by: MniamMniam.pl, Jaja w kuchni, Magiczny Składnik, Bakusiowo.pl and Eksperymentalnie.com. The campaign is supported also on Facebook and Instagram.
Responsible for the campaign is Isobar Poland agency.