Children's dreams in Provident's Christmas campaign
Provident has launched a Christmas campaign. This year's campaign is based on the motif of children's dreams and Christmas shopping. The campaign has been prepared by Isobar Polska.
Two video spots: image and product, will be broadcast on TVN, TVP and Polsat. The 30’’ spot depicts parents who want to make their child's Christmas dreams come true, and the 15’’ product spot shows of a mother who is buying her dream cooking equipment to use it while preparing an unforgettable Christmas Eve supper. The spots are a part of the communication platform “Mam Plan” (‘I Have a Plan’).
Isobar Polska (Dentsu Aegis Network) has been responsible for the preparation of creatives as well as for the creative supervision of the production. Isobar has also prepared creatives for the digital channels which support the ATL campaign. The agency has been supporting Provident's communication since 2015. The video spots have been produced by the production house F1LM, and media have been bought by OMD.