'50% off everything' — Vectra’s autumn campaign for boosting sales
One of the leaders on the telecom market, Vectra, has started a campaign that’s supposed to improve the sales. All the new clients are granted a 50% discount off every item for the first 4 months. The campaign was prepared by Isobar Polska.
The campaign will take place across the ATL, BTL and online channels. The radio ads will be broadcasted on major radio stations, and the OOH communication will be seen in the billboards and public transport displays (bus and Warsaw’s underground networks). It also comprises POS communication at Vectra’s offices. All the ATL and BTL segments are supported by digital and social media initiatives.
Isobar Polska (Dentsu Aegis Network) is responsible for the strategy, as well as asset creation and production. Isobar Polska has recently extended the contract with Vectra, but it has already been in charge of Vectra’s communication since May 2017. The agency offers strategy, creative, technology and all-channel marketing services.
The media planning and buying initiatives were carried out by Starcom and Cube Group.