Škoda Poland announced the tender results: Isobar Poland will be responsible for the complex advertising services
Isobar Poland (Dentsu Aegis Network Poland) will be responsible for all the strategic and creative actions and the whole communication of the Škoda brand on the Polish market. The decision was based on the best offer with a distinctive concept and unconventional strategy tailored to the challenges that await the brand.
- Škoda Poland, being the leader of the automotive market in Poland, needs more than complex, professional and innovative marketing services. While choosing the agency, we were also taking into consideration the possibilities which it offers for supporting the realization of our Strategy 2025. We are currently working on expanding the use of digital technologies, on the concepts and realization of mobility solutions, and on tailoring them to the users’ needs. Isobar Poland Group has considerable strategic, technological and creative achievements in these areas. It is important to us that we work with the best - says Arkadiusz Gwizdek, Škoda’s Head of Marketing in Poland.
All the communication strategies of Isobar Poland are born in Dentsu X2 — a laboratory for brands, products and services. It is an innovative expert and technology infrastructure which allows teams consisting of experts in many areas to plan marketing actions with the use of the potential of integrated communication.
- We are proud to extend our cooperation with Škoda, creating new market trends in Poland. Škoda’s business strategy, which is based on dynamic evolution of the brand’s offer resulting from a deep understanding of the changing needs of the consumer and using modern technological solutions, is very close to the philosophy behind our own actions. Škoda creates a great space for the cooperation with a creative and technological agency, and we believe that we will work together for the continued success of the brand - comments Agata Szeliga-Staszkiewicz, Managing Director of Isobar Poland.
This is not the first attempt at cooperation with the undisputed leader of the Polish automotive market. Since August 2016 Isobar Poland Group has been responsible for the creation and realization of Škoda’s content marketing strategies in social media (Facebook, Instagram, YouTube), developing content suitable for each channel, as well as running Škoda’s blog. Isobar also manages Škoda’s advertising campaigns in social media.