ŠKODA partners with Isobar Polska!
ŠKODA Polska selected a new agency in the bid for managing brand communication in social media, tailored to the needs and new challenges facing the brand.
Starting in August, the Isobar agency owned by Dentsu Aegis Network Polska, will be responsible for the creation and execution of content marketing strategies in social media (Facebook, Instagram, YouTube), developing content for appropriate channels, as well as managing the brand’s blog. Isobar will also manage the advertising campaigns on social media.
The agreement between Isobar and ŠKODA will be signed for a period of 3 years. Since 2012, ŠKODA has collaborated with Kalicińscy.com, with which it has successfully completed many projects, including campaigns introducing new products to market (ŠKODA Citigo, ŠKODA Octavia, ŠKODA Rapid Spaceback), and the Women Driving campaign.