POLAND
Škoda deliver the first multi-channel live advertisement in Poland

08/10/2018

Škoda deliver the first multi-channel live advertisement in Poland

On 6th October, ŠKODA delivered the first live advertisement in Poland, broadcasted by several media at the same time. Isobar Poland and Propeller Film (Dentsu Aegis Network Poland) are responsible for the innovative project. The PHD media house took care of the purchase and media planning. The TV spot of the new ŠKODA FABIA was simultaneously produced and broadcast live on TVN, social media channels, Internet portals, points of sale, cinema and on influencer channels. The work will be crowned by Bovska's concert promoting the vocalist's new album, "Kęsy".

The aim of the brand's advertising activities is to communicate the benefits of the new ŠKODA FABIA model, equipped with innovative technologies and advanced safety systems. The activities are the next stage of the "Now you can have everything" campaign, carried out by the ŠKODA brand with the participation of Dentsu Aegis Network Poland companies. The new ŠKODA FABIA surprises with the use of the most advanced solutions previously reserved for higher class cars. All versions of the new ŠKODA FABIA have been equipped with more extensive standard equipment and will be available, among others, with new headlights with LED daytime running lights, Hill Hold Control starting aid system and Easy Light Assist function responsible for automatic activation of dipped headlights.

"ŠKODA FABIA enjoys great trust of our customers, which is why the premiere of this model required something special. In order to emphasize that ŠKODA is a car brand with innovation in its DNA, we decided to use a format that has not yet been used in Poland. Advertising realized and shown live simultaneously across many channels is a unique undertaking and we are glad that we, as the market leader in Poland, will be the first to use it." - says Arkadiusz Gwizdek, Marketing Director, ŠKODA.

Read the full release here​.

Poland

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