A connected car platform
50.000 cars connected, 175.000 sessions per months and 100% increase in customer value.
Create a personal relationship through data
The market for car repairs, maintenance and accessories is under pressure. After buying a car, many drivers have little contact with their dealer, visit the dealer less often and spend less. How could we create a platform to deepen the relationship between customers and VW and build new value-added services?
Control your car from the palm of your hand
We created a mobile app that empowered drivers to control their car from the palm of their hand and took the hassle out of car maintenance. A range of value-added services included signals for upcoming maintenance to prevent sudden breakdown, tracking and measuring driving skills, logged journeys to reduce admin, parking functionality and a practical feature to find your car.