Little Giant Linked by Isobar appointed digital partner for TVNZ's latest expansion
We're proud to have been named digital partner for the launch of TVNZ’s youth-focused online content platform Re: News after winning a competitive pitch.
Little Giant will support the launch and ongoing promotion of the mobile first Re: News platform. A first-of-its-kind project for TVNZ due to launch in March 2019, Re: News is an online news brand targeted at a millennial audience.
In awarding us the Re: News launch project, TVNZ said our strategic, technical and creative approach won them over.
“We have great ambitions for the launch of Re: News and in delivering something brand new to the market, we required a digital agency aligned to our vision,” said Hamish Russell, Engagement Producer at TVNZ’s Re: News.
“Throughout the pitch process, Little Giant demonstrated that they could deliver a digital platform that would represent what Re: News will stand for as a brand and publisher, and we believe they are the right partner to support our move into the future of online content and cultural commentary.”
As a former TVNZer himself, our Managing Director Ian Howard says he couldn’t be more excited about teaming up with TVNZ again.
“Re: News is an exciting initiative, something that is set to really shake up the youth news market in New Zealand. We look forward to going on this journey with them as they evolve, grow and navigate the ever changing digital landscape, and ensure they have world-class digital platforms that exceed the high expectations of their audience.”
About TVNZ's Re:News
Launching in March 2019, Re: News is TVNZ’s youth focused online news brand. Re: News will talk to and with young Kiwis who are aware and interested in news topics that matter to them. Re: News will be the unbiased, unapologetic, honest, diverse, inclusive platform for New Zealand culture, news, events, and opinions. It will become New Zealand's biggest publisher of authentic youth-focused journalism and the incubator for the next generation of NZ journalists giving students a chance to create, curate, share and report on what matters to them and the people in their community.