Isobar Australia launch Isobar Good
Isobar Australia has announced a society initiative, called Isobar Good, a solution to help organisations to create a better future through design. The Isobar Good solution focuses on creating work with positive societal impact delivered through partnering with organisations to transform their products, services and strategies for a better future.
Isobar Australia uses the UN’s Sustainable Development Goals to determine the scope and context each project, and the SDG as a framework for measuring the results. Isobar Australia has already been appointed to many client societal projects through the Isobar Good solution, including working with Monash Health to understand and overcome the challenges chronically ill teenagers face transitioning from paediatric care to adult care. Our Australian team also has used its bespoke ‘good’ methodology with the Australian Red Cross Blood Service, helping to unlock the generosity of Australians in donating blood.
Erik Hallander, managing director at Isobar Australia, said, “We couldn’t be more excited for the potential our Isobar Good division represents. Whilst we’ll never lose sight of today, the opportunity to be part of creating a tomorrow of which we can all be proud is the stuff not just meaningful careers but lives, are made of.”
Samantha Bartlett, Marketing Director, Australian Red Cross Blood Service said, “Design thinking is a great way to collaborate and include different opinions across the organisation. It has helped us really understand what problems we were trying to solve and what the right solution was, not only for our donors but also for our team.”