Isobar Malaysia Continues Winning Streak at Effie Awards 2017
Following a string of big wins at this year’s Kancil Awards and Spikes Asia, Isobar Malaysia recently picked up a further five Effie Awards for Mudah.my at the Malaysia Effie Awards 2017.
Celebrating marketing effectiveness, the Effie is a holistic award that examines all the elements of a campaign – clear and measurable objectives, consumer insights, strategy, the creative idea, and the communication channels.
Isobar Malaysia picked up a Gold and three Silvers for their Mudah.my festive campaigns (Ho Ee Ki and Goodbye Good Buy) as well as netted their client the coveted Brand of the Year award. The Effies win demonstrates their strengths not just in creativity but also effectiveness.
“This year, out of 157 case submissions, only 36 were shortlisted as finalists, with 21 awards eventually given out, so Isobar’s win is even more sweeter. I think the team did tremendously well against such stringent standards,” commented Ben Chew, Managing Director of Isobar Malaysia.
View the work here:
HoEeKi (Fridge): https://www.youtube.com/watch?v=oU0a5IeLaa0
HoEeKi (Treadmill): https://www.youtube.com/watch?v=OK_4szQ1RbA
Goodbye Good Buy: https://www.youtube.com/watch?v=TeYxTcBlNjg