Heineken - The Athens Mosaic
A 65m real art installation made out of 4.235 user generated tiles.
In a city like Athens and in a time of negativity and change we needed to find a way to shift discussion to all the things we would never change about it!
Create a real-life, piece of art exclusively made out of user generated content.
Starting at a dedicated website, users could create a unique digital tile with their favorite things in Athens. In the second phase of the campaign, all these images where digitally printed in real tiles and where placed in a real artwork in the city centre. A user-generated urban monument installation in the city centre.