Isobar and KFC confirmed for Innovation Stage in Cannes 2018


Isobar and KFC confirmed for Innovation Stage in Cannes 2018

Cannes Lions, the world’s largest creative festival has announced its 2018 programme - and Isobar is to take to the stage with world-leading restaurant brand, KFC.

This year’s Cannes Lions programme features more brands, hot-topic debates, power hours, gameshows, interactive sessions, creative legends, and Innovation Stage sessions than ever before, in five full days instead of the usual seven-day agenda.

Isobar China Group CCO, Chris Chen, and Steven Li, Chief Marketing Officer for Yum! China, will join forces to present “How KFC used Creativity X Technology to transform its business.”

The duo will explain how KFC is connecting with the Post 95s, a group of 78 million teenagers who will become the driving force of Chinese consumers in the next 10 years. From in-store robots to gaming partnerships, experience-lead marketing has become critical to how KFC has, transformed its business, driving over 100 million loyalty memberships in less than 3 years.

Join the session to find out how global brands can rejuvenate their brand image & use innovation to attract new and younger customers, how to use a blend of culture and technology to engage with young consumers and how KFC China used the power of creativity to digitally transformed itself across 5000+ stores, in 1000 days, with over 100 million+ loyalty memberships.

The session will take place on the Innovation Stage, in Palais 2 at 3pm on Monday 18 June.

Not in Cannes for the festival? Stay tuned to @Isobar on twitter for the latest updates.


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