Dentsu Isobar Launches Quick Win for Analytics BtoB

31/08/2018

Dentsu Isobar Launches Quick Win for Analytics BtoB

Digital agency, Dentsu Isobar part of global agency network Isobar has launched Quick Win for Analytics BtoB, a specialized service for the introduction, management, and use of Adobe Experience Cloud’s data management system Adobe Analytics in a BtoB scale.

This is a new addition specialized for BtoB websites to Dentsu Isobar’s already existing Quick Win for Analytics service as a web activity analytics service for BtoC websites, with the objective of understanding the actions of users from a business perspective.

This service interprets viewing special content, reading pages, clicking links, and other such actions as steps toward understanding the service or grasping how a product is selected, acquiring this data and scoring user actions at each step to enable designs that are optimized for the users’ level of interest and comprehension.

Before introducing a full-scale marketing automation tool, this service uses currently available data online to support the verification and formation of scenarios for a more effective digital marketing automation to get ahead of the competition.

Our service offering delivers strategy planning, technical support, installation and operation of digital platforms. This enables us to provide the highest quality combining the use of digital with our teams’ vast expertise across our extensive agency network that supports businesses and brands in their digital transformation journey.

Natsumi Akita, Adobe Systems Co., Ltd. Marketing Vice President said: “We are excited to supply with behavioural data analysis services for BtoB making use of Adobe Analytics, highly flexible in data analysis. With Quick Win for Analytics BtoB, Dentsu Isobar makes again the best use of its extensive experience in the introduction of solutions powered by Adobe Experience Cloud. We are now able to cater BtoB customers with a higher level of analysis and develop even more effective marketing initiatives.”

For more information, please visit here. (in Japanese)


ENDS



For further information please contact:

Dentsu Isobar Inc.
Public Relations Department
T: 03-5551-9885
E: contact@dentsuisobar.com

About Dentsu Isobar

With 400+ people across 2 offices in Japan, Dentsu Isobar is a part of Isobar, a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people’s lives with the creative use of digital. Informed by our consultancy practice, we deliver digital transformation, solving complex business challenges through our marketing, ecosystems and products & services offering. Isobar has won over 300 awards in 2017 including Asia-Pacific Digital Network of the Year. Key global clients include Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.dentsuisobar.com

Tokyo

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