Dentsu Isobar certified as "Silver" Technology Partner and Planning Partner for LINE's corporate service


Dentsu Isobar certified as "Silver" Technology Partner and Planning Partner for LINE's corporate service

Dentsu Isobar Inc. (Head office: Tsukiji, Chuo-ku, Tokyo; CEO: Hidetoshi Tokumaru, hereinafter "Dentsu Isobar") has been certified as a "Silver" Technology Partner in communication sector and awarded an "OMO" feature and support certified badge of LINE CORPORATION's (Head office: Shinjuku-ku, Tokyo; president: Takeshi Idezawa) LINE Biz Partner Program. This program has certified Dentsu Isobar as a sales and development partner for the corporate services offered. Dentsu Isobar also won "Planning Partner" certification for the second consecutive year.

About the LINE Biz Partner Program
The LINE Biz Partner Program certifies and awards advertising agencies and service developers as "Sales Partner", "Technology Partner" and "Planning Partner" for each providing product introduced to expand LINE's corporate services and to promote the addition of more functions and improvements. Partner certifications have been categorized to "Sales Partner" and "Technology Partner" for each type of business sectors including "Communication", "Promotion" and "Sales and OMO", and "Planning Partner".
*There were no eligible candidates for "Technology Partner" of "Promotion" and "Sales and OMO" sectors, and "Planning Partner" certification this time.

Dentsu Isobar certified as a "Silver" Technology Partner and awarded "OMO" badge for delivering superior online and offline integrated UX service. Also, Dentsu Isobar continues to be awarded as "Planning Partner", for two years consecutively.
Certified as a "Technology Partner" in "Communication" sector, Dentsu Isobar is a partner that provides services in tandem with API services centering on the LINE official account. With regard to advertising services centering on the LINE official account, the certification hinges on whether the specifications of the tool to be used with LINE can be shared when requested, whether the company has the skills and resources to adapt to changes in LINE specifications, whether the required technical specifications can be maintained, and other conditions. The most outstanding partners are awarded "Diamond," "Gold," "Silver," or "Bronze." Certified partner companies receive perks such as being introduced by LINE's media, getting invited to LINE's events, etc.

In addition, "Technology Partner" category introduces "certification badge system" that certifies partner’s achievements in developing and supporting the following fields: "Performance", "Measurement", "Customer Care", "Notification", "OMO", "IoT", "Commerce", "Engagement" and "Data Provider". The badges will be awarded to partner companies that have reached a certain level of achievements for specific fields.
Click here for badge certification details:

Ever since LINE Corporation started providing account services to companies, Dentsu Isobar has used its vast promotion knowhow to develop and provide a solution called "TONARIWA" to maximize the use of LINE's corporate accounts and make use of the accounts' diversity. It has thereby helped many companies to communicate and bond with their users.
Dentsu Isobar will henceforth think of a communication platform to enable LINE to build a relationship with its customers. With the LINE account as the starting point, we shall realize continual One-to-One communication over diverse channels and provide customers with the optimum experience.


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