ITALY
In a League of one’s own

In a League of one’s own

Panasonic

Promoting a new product and a sponsorship leveraging video storytelling.

The challenge

A Video commercial to launch the new Panasonic i-Shaper and a special sponsorship

Promoting the latest Panasonic male grooming innovation among the target, also underlining the Brand’s new Basket League sponsorship – LBA. A double challenge for a single video.

The solution

The LBA: from sponsorship to inspiration

We decided to turn the tables by transforming the LBA and its matches in the starting point of our storytelling. In the commercial, the sport actions and their commentary became the best way to show the product features, in a parallelism between the basketball players and the new i-Shaper used by a young man watching a LBA match.