ITALY
Keep calm and cloud on!

Keep calm and cloud on!

Huawei

We leveraged social channels to trigger customers’ curiosity and increase subscriptions to Huawei Cloud service

The results

Thanks to the buzz on social channels, subscriptions to Huawei Cloud service increased by 166%!

The challenge

Moving customers to the Cloud

Chinese Tech company Huawei needed a way to increase subscriptions to its Cloud-based services and boost downloads of new themes and wallpapers

The solution

Promoting subscriptions to Huawei Cloud service by giving customers a special treat for Xmas

Users and their smartphones spend a lot of time together, therefore we created 60 customized wallpapers dedicated to Xmas, NYE and Epiphany. To trigger users’ curiosity, we published three funny posts on Facebook and Twitter. Users have been asked to add a word that represents their idea of Seasonal Holiday into a specific URL to get a customized wallpaper, ready to be downloaded from Huawei App Store