ITALY
Telling the story of a mobile revolution

Telling the story of a mobile revolution

Fastweb

We supported the launch of Fastweb new mobile offerings leveraging social media and Influencer marketing

The results

The campaign generated positive buzz and attracted new followers on Fastweb social channels

+7,7K posts, +5,3MIO hashtag reach, +62,7MIO impressions, Campaign hashtag trended organically on Twitter!

The challenge

Creating awareness around Fastweb new mobile offerings

Using effective storytelling to build customers’ emotional connection to the brand and to encourage users to share #NienteComePrima teasing content on their channels

The solution

An integrated ecosystem across all Fastweb social channels

To promote the campaign, we created engaging visual snackable content such as teasing posts, quotes and short videos. We tailored the content to the needs of each Fastweb social platforms

Several Influencers participated in the campaign, involving customers and furthering WOM buzz

The campaign has been supported by a specific hashtag, easily recognizable by followers