Engagement is the new black

Engagement is the new black

Burger King

Isobar supported Burger King in the creation of an unconventional campaign to support a “black” limited edition of the legendary Whopper sandwich. This delicious sandwich and the chosen occasion to launch it were the right ones, but this project needed a team of professionals able to generate a lot of buzz around them.

The results

Relevant online engagement and positive results on sales.

The challenge

A very peculiar sandwich and the perfect occasion to launch it.

During Halloween Burger King launched the Halloween Whopper sandwich, a sandwich perfectly in line with the mood of this particular event. We had all the ingredients to make this project a success; we just needed the right boost to reach the goal. Isobar coordinated all the agencies involved in this launch characterized by a series of events in order to amplify the visibility of this initiative.

The solution

A parade of hungry zombies attracted by the delicious smell of the new Halloween Whopper sandwich.

A video produced in a very short time activated the launch. A press conference assured the right media coverage. Influencers and Youtubers engaged the younger target on social channels during all the launch period.