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Bengaluru
Group Head - Social Media
• Collaborates with the Account Team in creation of marketing recommendations, strategies and actions for the client.
• Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: all assigned creative projects, internal agency projects and assigned new business projects.
• Defining project scope, estimate and writing scope of works and technical specifications, works with account team in the creation of project specifications and time plans.
• Educates account team and clients and manages their needs and expectations.
• Employ a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations
Team Leading, Coordinating, Managing
• Provides leadership within the agency and monitors work scope against all variables.
• Monitors all strategic activity on assigned projects and communicates status of each project to appropriate agency and client personnel in order to meet project deadlines.
• Act as the team leader on all assigned projects.
• Maintains communications with appropriate agency and client personnel to ensure positive workflow. Escalating exceptions and issues to Director level as required.
• Presenting content and social media strategy deliverable to clients
• Monitoring and enforcing project constraints (schedule / scope / resources)
• Champion internal systems for higher productivity working
Strategy and Content Development
• Competitive site analysis and benchmarking in content breadth, organization and presentation.
• Creating development plans for online content; recommending content types and organization based on user needs and marketing goals, identifying content gaps
• Selecting and evaluating content; developing site content matrix.
• Content development and editorial calendar planning
• Initiates and leads all appropriate project meetings.
• Conduct online media, influencer & partnership outreach.
• As needed assist in the execution of on-going content for clients
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