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Work
The poster that came alive

The poster that came alive

National Geographic India

A poster that went Live using motion sensors and beacon technology.

The results

Using motion sensors, the static lion in the poster roared as soon as someone approached it. In no time, people stopped what they were doing, started talking among themselves and sharing their amazement with the world. To make the event even more unforgettable, we used beacon technology to set up a reminders in people’s smartphones about the date and time of the show. We made some laugh, some scared and some even cry. But overall, we made all of them our fans.

The solution

NGC Earth Live-Poster That Came Live Using Camera and Broadcast Technology

On a weekend, in a mall in New Delhi, when the shoppers were expecting to find the best deal, we gave them something they could not unseen, by making wildlife come alive, literally with ‘The Poster That Came Alive’ – a poster featuring a static lion came alive as soon as someone approached it.