Video & Voice are areas that are really going to explode in 2018: Shamsuddin JasaniDigital today is no longer a ‘new media’, but the media for brands to build a stronger connect with the new generation. Spends on Digital have been increasing year-on-year. As per the Dentsu Aegis Network (DAN) Digital Report released earlier this week, the Digital Advertising industry currently stands at Rs 8,202 crore and is expected to grow with a CAGR of 32 per cent to reach Rs 18,986 crore by 2020. Digital Media spends currently contribute to 15 per cent of the total advertising industry and are expected to reach 24 per cent of the entire market by 2020.
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