INDIA
Reebok: #BRUISESCANBEGOOD By Isobar

26/03/2018

Reebok: #BRUISESCANBEGOOD By Isobar

Reebok's #BruisesCanBeGood brings to light the harsh reality and the prevalent mind-set of the society by involving real audience. By highlighting the prevalence, the campaign aims to establish the need for self-defence education from a young age. Featuring a real combat artist as a protagonist, the social experiment further underlines the brand’s overarching communication for women – #FitToFight.

Article was first published on The Drum, read full article here.

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