India Needs Standardised Metrics for Digital


India Needs Standardised Metrics for Digital

Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products and metrics that work across multiple screens.  Advertisers in India were projected to spend most of their budget on traditional media, with TV accounting for 39.3% of overall ad spend last year, according to eMarketer. This, however, would change and ad tech companies would have to develop products and metrics for multi-screen environments, said Shamsuddin Jasani, managing director for Isobar India. 

Article was first published on Exchangewire, read full article here.

Isobar India

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