INDIA
How the booming digital industry is combatting menace of online ad fraud

30/05/2017

How the booming digital industry is combatting menace of online ad fraud

A large credit card marketer in India found that 30% of leads generated during its digital campaign were fraudulent, when it dialled up each of these leads to verify. “In India, not many players are utilising programmatic to its full capacity and have restricted it only as a medium of trading. Programmatic should be seen as a strategic buying mechanism across marketplaces,” says Shamsuddin Jasani, MD, Isobar India. “However, you need to work with the right DSP platforms such as Appnexus, Mediamath and The Trade Desk, which ensure that a brand’s digital buys are not only efficient but also effective and addressable across all channels.

India

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