Chatbots and The Future of Marketing
Chatbots offer true engagement beyond clicks and views. Along with personalisation of conversation, they help brands get insights directly from the consumers.The journey of digital marketing has been intriguing and quite interesting. Marketing in the 2000s was dominated by SEM and SEO. In the early 2010s it moved to marketing via FB and other social media channels. And, most recently we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps.
As we all know, we are now in the era of messaging. And naturally, marketing and interfacing with the consumer is taking advantage of this novel platform in the form of Chatbots. Even buyer behaviour has witnessed a shift from social networks to messaging platforms such as SMS, FB Messenger, Apple iMessage, Slack, etc. Hence, technology companies are now building Chatbots on these platforms to offer AI driven intelligent and more engaging channels to brands to deliver efficient customer service. Needless to say, Chatbots are now an integral part of their marketing strategies. Read more on BW Disrupt