Budget 2018: Agency speak


Budget 2018: Agency speak

Agency honchos pen their thoughts on #Budget2018. Gopa Kumar
Executive Vice-President, Isobar India

“This year’s budget reaction is Mixed, I think there could have been more done. Some Positives which I see is an increased focus on digital India initiatives and the allocation increasing to around 3000 crore. Broadband access to 5 crore rural citizens and setting up pf Wi-Fi hotspots is also encouraging and will give a huge boost to digital economy. While Government has said they would explore usage of block chain technology, Cryptocurrency still not becoming mainstream is a disappointment. Feel there should definitely have been some roadmap for the same, if not immediate. Focus on Digital & technology in the education sector is also a step in right direction. No Change in Personal taxes is a dampener as it was expected that there would be some change in that regard, while Standard Deduction of 40k is some relief.”

Article was first published on ET Brand Equity, read full article here.

Isobar India

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