BOTS: They Have ArrivedAs more and more businesses are rooting towards consumer engagement, Gopa Kumar, VP, Isobar shares tips to read up on before getting started with bots for your business. 5 years back, most of the marketing strategies in digital and otherwise used to be solely focused on Social media. The Buzz word was to get more and more followers and likes for their brand pages. Facebook apps for engagement used to be the tactics used by most marketing personnel. Come to 2016-2017, these are now increasingly being shaped by messaging apps.
First published on Social Samosa.