Blog: Think vertical? Open to debate"Vertical video is completely aligned with user behaviour" states, Shamsuddin Jasani, MD Isobar in the latest blog with Campaign India.He further adds Conventionally, we have always watched video on horizontal, large screens. Today, video penetration has progressively switched to mobile phones, and this certainly indicates a shift in the way we consume video: today’s mobile video audiences are more involved with vertical video than horizontal video. Social media platforms are the key drivers of vertical video content, in particular Instagram, Snapchat, vertical video presents an opportunity to publishers that familiarise to this trend and bring the vertical viewing experience to their consumers.
Article was first published on Campaign India, read full article here.