IRELAND
×

We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our Cookie Policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

IRELAND
Weather Guides

Weather Guides

Thomas Cook

Where is hot when?

The results

Organic traffic reached 12,000 per week in the first 3 months

Visitors stayed for an average of 2 minutes 3 seconds

The challenge

Gaining a competitive advantage in the highly competitive UK travel market requires creative thinking and a carefully executed strategy. Thomas Cook needed to deliver sustainable growth by developing a creative campaign to harness and maximise people’s traffic patterns when searching for holiday destinations.

The solution

Research indicated that people constantly research weather patterns before booking a holiday. So when a user searched for “where is hot in March”, we had the content ready to answer their question.§