Organic traffic reached 12,000 per week in the first 3 months
Visitors stayed for an average of 2 minutes 3 seconds
Gaining a competitive advantage in the highly competitive UK travel market requires creative thinking and a carefully executed strategy. Thomas Cook needed to deliver sustainable growth by developing a creative campaign to harness and maximise people’s traffic patterns when searching for holiday destinations.
Research indicated that people constantly research weather patterns before booking a holiday. So when a user searched for “where is hot in March”, we had the content ready to answer their question.§