1% campaign for a dog shelter
Vigyél Haza Foundation
Gained 72% more revenue for the Foundation from 1% tax donations compared to 2017. The campaign was recognised with a Golden Effie award.
In Hungary during tax declaration people can donate 1% of their personal income tax to a civil organisation or a foundation. This is extremely important as more than 50% of the foundations’ income comes from this source. Unfortunately, most people don’t take the time to do this – mainly because they forget about it. How can we emphasize the importance of this type of donation in the name of a small dog shelter foundation called Vigyél Haza (Take Me Home)?
The Internet is overloaded with videos of cute animals - and we love watching these. So, we created a fake Facebook account sending people to a fake website (elolvadsz.hu, meaning meltaway.hu), where they could watch videos of cute dogs.
The twist: the videos stopped loading at 99%, because 1% was missing. This is how we encouraged people to donate their 1% on the foundation’s website.