We launched the Shared Heartbeats app for Apple Watch and smartphones that sends a mother’s calming heartbeat to her newborn baby.
The Shared Heartbeats app
Hungarian Telekom
The results
By reconnecting mother and child, we gave real meaning to the Apple Watch.
The challenge
Mother and child are separated after birth
Before birth, the most important thing a baby hears is the mother’s heartbeat. After they are born, this reassuring connection is lost.
The solution
Let’s broadcast the true sound of motherly love by using her pulse
Telekom’s Shared Heartbeats app broadcasts the heartbeat’s sound to newborn babies with a simple synchronization. The app detects the mother’s heartbeat via the Apple Watch and links it to a Bluetooth speaker put next to the child to give them the reassurance they miss.