Like for Life: Promoting CPR Courses

Like for Life: Promoting CPR Courses

Hungarian Red Cross

Every day, 70 people die of sudden heart attacks in Hungary. Red Cross is regularly organizing courses to teach people how to complete emergency heart-massages - also known as Cardiopulmonary Resuscitation, or CPR. The more people who know how to give CPR, the more people will survive sudden heart attacks. So, we promoted these courses to a young audience.

The results

The number of Instagram followers has increased by 66%. 37K people took the exam. 2127 more than in the same period last year.

The challenge

Only 10% of the population know how to do CPR.

CPR saves lives. How can we show this without cheesy dramas for young people?

The solution

Saving a life is easier than you think

We utilized the characteristics of Instagram to indicate to users when to 'like' the 13 second CPR demonstration. When a user 'likes' a photo or video by double tapping it, the 'like' is symbolized by a heart appearing on the image. We created short animated videos in which a silhouette of a person is having a heart attack, then the user is indicated to 'like' the photo, and make the silhouette’s heart complete. The 13 second demonstration is wrapped up with our message, "Look for the CPR courses of Red Cross."