A Picture is Worth a Thousand Words

A Picture is Worth a Thousand Words


How can a telecommunications company encourage mobile usage abroad? With a travel guide that is always up-to-date.

The results

Since the launch of Insta City Guide, more than 3 million #budapest photos have helped tourists navigate around the city.

The challenge

I don’t need the Internet abroad

People believe they'll be fine without Internet access whilst travelling abroad.

The solution


Insta City Guide gathers and organizes 4,800 Instagram photos of Budapest into a real-time travel guide. It embeds every photo taken in a 5 km radius around Budapest. The photos then get split into different categories based on their location - if there’s no location on the photo, photos are then categorized based on their hashtags. All photos from all locations are then grouped into 9 preset categories.