Evangelize Your Methods Through Meet-UpsThis is the second part of a three-piece interview series with Service Design Consultant Tamás Turi who talks about his work at Isobar Budapest covering topics such as service design basics, “business - love - design” initiative, as well as challenges brands have to face in 2017.
Q. YOU HOST “DESIGN MEET-UP SERIES” FROM ISOBAR BUDAPEST, WHAT ARE THEY AND WHO ATTENDS?
A. Our “Design Meet-up” external events are held to crack real-life “problems” using design thinking. Our “business – love – design” team held these meetups in the Isobar Budapest office three or four times annually and basically anyone can join. However, we are mainly looking for – or even inviting – guests who can contribute to the topic and are committed to working together. Based on the current topic we decide by profession, area of expertise or interest, so we have visitors who – are in one way or another – interested in the topic of our event.
Q. WHAT HAPPENS IN THESE MEET-UPS?
A. For example, for “Redesign the taxi journey” we analyzed the opinions of customers and representatives of taxi companies (including Uber) and we explored new ways to innovate the taxi service. Sadly, UBER was forced to leave the Hungarian market made the taxi companies even less interested in making improvements. Since then we’ve received an order from one of our clients for a series of workshops with a similar structure we had in our meet-ups, but this time we are aiming to upgrade Hungarian Tourism with customer needs in mind.
Q. WHAT IS THE THE “BUSINESS - LOVE – DESIGN” INITIATIVE?
A. This initiative is a collaboration between colleagues with various competences from Isobar Budapest and it is intended to evangelize the importance of the design thinking approach and to be the ambassadors of the discipline in Hungary. It started last year with the ambition to acquaint as many people as we can with our work processes and techniques and to find talent who might be a good fit at Isobar Budapest. There is also a new business benefit - clients who previously have been introduced to our methods in person will quickly grasp what we are doing and how beneficial a cooperation with us is.
Q. WHAT EXCITES YOU THE MOST ABOUT THIS?
A. Our team consists of people from various areas of expertise. For example, service designers and brand-strategists, researchers, UX designers etc. The best part of this is that we are able to examine even the most complex issues from different perspectives and we are able to get from the problem to the possible solutions with the involvement of customers in a short amount of time.
Tamás Turi (27) Consultant @ Isobar Budapest. He is working on major clients like Deutsche Telekom, Magyar Telekom, Microsoft and MOL. An enthusiast Service Designer who is passionate in understanding the customer and user needs to generate groundbreaking solutions. He is a zealous outdoorsman, in his free time you can find him out in the wild.
Missed the first part of this article series? Catch up here: Service Design 101 – What is it? Why is it important?
Stay tuned for topic comming up next: Finding and keeping talent is one of the biggest challenges brands face in 2017