Cake test

It’s a joy to share it

In our film prepared for Telekom, we showed the instinctive need to share, with the help of nursery school children - be it about digital or real sharing.

A nursery school was equipped with hidden cameras - we secretly showed a cake to children selected from the group and observed their reactions: how long can they hide their joy resulting from the gift and when and how they share the good news with their friends.

With this experiment, we wanted to strengthen the brand message ‘life is for sharing’, which has turned out to be successful thanks to the nursery school children.

Watch the video!