Péter Novák

Chief Executive Officer, Dentsu Aegis Network Hungary

Péter Novák

Realize a missed opportunity, next time you have a chance to make it happen.

As a true pioneer, Péter was the first to write a comprehensive article in Hungary about online marketing. It was for his Masters degree thesis in 1996 when most professionals knew very little about this new, fast growing industry. He has been focused on digital marketing and media ever since.

Péter began his career at Matáv running the company’s first online campaigns, then he built the online media sales team for Matávnet (Origo, AltaVizsla). During his 10 years at Kirowski, the company became the most successful digital marketing agency in Hungary. Moving back to the media industry Péter became the deputy CEO of Origo and after this he was involved in developing various online services (online radio, streaming video service) until he became the CEO of Használtautó Kft. in 2014. He re-joined our company in 2017.

Péter founded the Internet Section of Hungarian Advertising Association in 1999 that was transformed to IAB Hungary in 2008 where he served as President for 7 years. Péter has been a member of the executive board of Hungarian Advertising Association since 2000 and was elected Vice-President several times.