HUNGARY

István Busák

Head of Experience Design

István Busák

Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

István experienced the evolving digital world from an interactive agency perspective through managing various campaigns for clients like T-Mobile, Nestlé, Monster, Coca-Cola, Vodafone and many more IT, Telco, FMCG and Automotive brands.

He implemented this on the client side for Hewlett-Packard as Head of Marketing and PR for the Personal Systems Group, mashed it all up as a Digital Account Director of the successful and fast growing Hungarian agency Mito, and later as a Regional Digital Marketing Strategist at Ogilvy in Budapest.

Next he boosted OgilvyOne's business – first as a Marketing Strategy Director then as Strategic Planning Director – in Dubai focusing on business success and growth by planning and deploying award winning work for the Agency's key clients. István helped to set up the first IBM Interactive Experience Studio in Dubai as a Customer Experience Strategist and Brand Planner, and POV leader. Now he returned to his roots at Isobar.