Progressive. Like Audi. Like You.

Progressive. Like Audi. Like You.

Audi Hong Kong

Both Audi and Hong Kong share a progressive spirit that drives them to the top. To communicate this Audi spirit, we launched Audi HK’s first integrated brand campaign.

The results

370,000+ website views. Gold in Best Idea-Digital, Markies 2014

The solution

A 360 integrated campaign that utilizes multiple digital platforms.

In order to build a connection with Hong Kong’s people, we created a weather forecast widget that directly linked Audi’s spirit with everyday life.

In addition, an interactive timeline showcased key milestones from Audi and Hong Kong.

Brand content focuses on 4 key aspects: Audi ultra, Audi quattro, Audi Sport and Audi Destination

We engaged the public by Find your Audi. – a facial detection engagement that matches you to your perfect Audi.