Alfreda’s journey in Experience Design began 17 years ago in sunny Stanford, California. She worked in the San Francisco Bay Area at various boutique-consulting firms, then led Interaction Design for the Yahoo! US Shopping before returning home to Hong Kong. In Hong Kong, her client list includes Philips, CSL, Darlie, FWD and Swire Properties. With significant practicing experience in user research, interface design, information architecture and usability testing, she leads the Experience Design team in delivering engaging experiences for our clients.
In her spare time, she likes to spend time with her two kids. An avid snowboarder, she likes to spend her holidays travelling to snow countries with her family.
Alfreda brings her significant practicing experience in various areas of experience design, including user research, interface design, information architecture and usability testing to her projects.