Injecting Colour Into Digital

Injecting Colour Into Digital


We created a highly configurable web platform, offering users the best tools, inspiration and advice to complete their home projects.

The results

Website traffic has increased more than 25% and on page engagement almost doubling since launch.

The challenge

DuluxGroup has 30+ brands relating to the improvement of the spaces we live and work in.

Many of these brands cater to both consumer and professional customers and each had a completely different website; some outdated, some quite new but all built on different and unique platforms, which cost a substantial amount to maintain. We were tasked with creating a platform that integrated the different brands into one unified system as well as creating economies of scale, making the role out of subsequent sites cheaper and easier.

The solution

We created a reusable system to transform home improvement.

Working with our UX, creative and technology teams, we developed a component based design system that is modular, flexible and scalable using Adobe Experience Manager.

By designing a set of reusable components that could be used across all their brands websites, we were able to create a solution that could be handed over to the client to continue to enable their team to service the business requirements as part of their digital transformation.