We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our Cookie Policy. Otherwise, if you agree to our use of cookies, please continue to use our website.
Making a bold and colorful statement
adidas
The results
First two weeks: 35k visitors. Off-the-charts engagement. Rock-bottom bounce rates. Complete collection sell-through
The challenge
Introduce the world to the adidas StellaSport brand.
Designed for the action girl (teenagers 17-19), the adidas StellaSport brand fuses bold and vibrant style with performance to create looks that standout whether in the gym or on city streets. The collection includes everything from kit-bag essentials to stand-out statement silhouettes. The key goals were creating brand awareness and driving complete collection sell-though. The site was launched in 49 countries and 21 languages.
The solution
Create a fun and playful web experience that pops.
An immersive mobile and desktop experience, interactive video and vibrant content activate the adidas StellaSport brand and SS15 collection in full 360°. To showcase the different looks, users can control the models as they move through an abstract urban playground inspired by the designs and graphics found in the collection.