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'Post-Purpose Activation' White Paper Explores How Brands are Rediscovering their Purpose

30/01/2020

'Post-Purpose Activation' White Paper Explores How Brands are Rediscovering their Purpose

It is time for action. ‘CSR’, ‘cause-marketing’ and ‘purpose’ are synthesised and superseded by ‘PostPurpose’ which is in short, an exciting but challenging opportunity for businesses to re-discover their purpose and create a positive impact in the fields in which they are operating. As such, Isobar has launched ‘Isobar Good’, a purpose-led initiative that uses Isobar’s skills, expertise, and methodology to drive measurable social impact for brands, businesses, and not-for-profit organisations (NFPs). 

Read this white paper for inspiration and oppotunities in the 'post-purpose' world - exploring Civic Brands, Shared IP, Tech for and by every-body, Subverting tech for good and Trustmarks.

London

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