MyImage 2019: Magnetix Crowned The Strongest Digital Agency In The Country
Magnetix Linked by Isobar has been named the strongest digital agency in Denmark for the sixth year in a row, following a survey of 768 Danish marketing executives revealing that Magnetix scored highest in all areas – from desire to do business with an agency to assessment of an agency’s competencies.
Best for business – and everything that creates and shapes it
The MyImage analysis identifies a number of reputation parameters, which together yield a score for an agency’s strength in the market. In terms of the total score – known as the Brand Power Index – Magnetix is more than 50% ahead of agencies placed 2nd and 3rd. This is 40% greater than the distance between 2nd place and 15th position.
The market evaluation of digital agencies in a number of different areas forms the basis for the score. Magnetix comes first in all of those areas. Standout results from the research showed that Magnetix was 70% ahead of the runner up in terms of understanding clients’ business, 141% in terms of strategic strength and 222% in terms of the agency's capacity to generate results.
Martin Bochineck, CEO of Magnetix and Isobar Nordics, said: “In recent years we have seen that for clients, the ability of an agency to impact their business is playing an increasingly important role. Being technically or creatively skilled is no longer sufficient. Our priority has always been our clients’ business. I think the MyImage results show that we have actually succeeded in unifying strategy, business understanding, creativity and technical competence.”