Martin Bochineck announced as Isobar Global President


Martin Bochineck announced as Isobar Global President

Isobar has announced today that Martin Bochineck, CEO Isobar Nordics has been promoted to Isobar Global President. Bochineck’s promotion is effective immediately and he will continue to be based in Denmark, retaining his position as Chairman of Isobar in the Nordics.  Bochineck reports directly to Jean Lin, who becomes Isobar’s Global Executive Chairman, as well as Global CEO, Creative, Dentsu Aegis Network.

This move further strengthens Isobar’s global leadership line-up and ambition to create a world-class Experience offering to help clients’ navigate in today’s experience economy.

Martin will bring his depth of expertise and experience in leading Isobar’s fastest-growing region and multi-market business to drive growth within Dentsu Aegis to the role. In 2000 Bochineck founded Magnetix, and after the agency was acquired by Dentsu Aegis in 2016, he was appointed CEO of Isobar Nordics, leading the Isobar offices in Denmark, Sweden, Norway, and Finland. Martin has steered Isobar Nordics to become the top-performing Isobar team in the EMEA region. Under his leadership, Isobar Nordics have delivered double-digit growth year-on-year and he has more than doubled overall earnings. Isobar has become one of the most successful businesses in Nordics and is seen as one of the region’s most attractive employers.

As both CEO and business strategist Martin has pioneered data-driven creative experiences in Denmark and across the region. His agency leadership has been the driving force of the development of ambitious and successful digital and people-centric experience transformations with innovation at its heart.

Jean Lin, Isobar Global Executive Chairman and Global CEO, Creative, Dentsu Aegis Network said, “Martin brings sharp business acumen and a passion for world-class interactive business solutions and experiences that live at the intersection of creativity, data and technology. An entrepreneurial spirit is part of Isobar’s DNA and Martin will continue our journey to helping clients invent, make, and change their businesses. I have known Martin since Isobar acquired his great business, and look forward to seeing how he takes Isobar forward globally to the next level.”

Martin Bochineck, Isobar Global President added, “Isobar’s unique proposition to deliver creative customer experience with innovation and technology at its heart is an important component to achieve Dentsu Aegis Network’s vision. I am proud to be part of the next stage in Isobar’s journey.”


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