Magnetix Linked by Isobar Named Number 1 Agency in Denmark for Fifth Year in a Row
The MyImage survey is followed avidly by every agency in Denmark, as this is where the market passes its truest judgement. 693 decision-makers in the marketing sector, principally at executive level, answered 20 questions about their perception of, and relationship with 26 digital agencies, and 48 other agencies. For the fifth year in a row, Magnetix Linked by Isobar came out on top.
The ranking is based on a calculation of the so-called ‘Brand Power’ score, which consolidates all survey data into a single figure. Overall, this produced a score for Magnetix Linked by Isobar that is 57% higher than the industry’s second placed agency – a distance that has increased by 11 points since 2017.
Martin Bochineck, CEO of Magnetix Linked by Isobar, is both proud of, and humbled by the result: “For us, MyImage is the best award you can get. It is the overall assessment, by both the market and clients, of our achievements over the course of an entire year. We are proud to come in first for the fifth year in a row.”
He also points out that 2017 was a year of challenges, during which Magnetix Linked by Isobar managed to keep its head above water: “We worked hard throughout 2017 and teamed up with Isobar. So, we were anxious to see whether we could keep up the pace as a larger organisation with 170 team members. Our top priority is our existing customers and helping them with solutions that create value in a digital world, which is in an ever-increasing state of change.”
Christina Rind Helsbro, CCO, adds: “We can really feel the momentum the analysis proves. We have never received so many inquiries from so many exciting companies, both from Denmark and abroad. This is the result of many years of work to remain at the forefront of new developments, helping both existing and new clients to navigate an increasingly unpredictable digital landscape.”