Magnetix becomes Isobar


Magnetix becomes Isobar

In an exclusive interview with Markedforing, a leading Danish publication, Magnetix Co-Founder Martin Bochineck revealed that Magnetix Linked By Isobar is changing its name.

Almost 15 years after the digital agency was founded, and three years since it joined Dentsu Aegis Network, Martin said that his decision to rename the agency “made a lot of sense” considering that “first and foremost the game we play today is quite different from just five years ago. It’s an international game”.

The Copenhagen office serves as a hub for the Isobar Nordic region and its full integration brings more opportunities for its clients and talent. The team already operates with 320 members of staff and local teams in all Nordic capital cities, contributing to Isobar’s 6,500 people across 45 markets in delivering experience-led transformation. The team also launched an ‘Isobar Nowab’ in May.

Martin explained “It is both a physical space and a way of working. The lab is designed to help customers innovate. Most companies have an innovation agenda, but, for many reasons, fail in their efforts. Nowlab is an accelerator program for innovation and it helps customers asses their opportunities through cutting edge technology”.

Take a look at Isobar Denmark’s work here.


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