Jean Lin speaks at the Cannes Lion & Berlin School Creative Leaders Programme
Isobar Global CEO, Jean Lin was one of an impressive line up of speakers at the Creative Leaders Programme that also featured Sir Martin Sorrell, CEO, WPP, Bob Greenberg, Chairman & CEO, R/GA and Tamara Ingram, CEO, J. Walter Thompson. The Creative Leaders Programme is run by Cannes Lions and the Berlin School of Creative Leadership to help creative executives lead more successfully and is two-weeks of intensive training in Berlin and Cannes.
The Berlin School of Creative Leadership was founded in 2006 by a group of creative executives and the Steinbeis University Berlin and the Art Director's Club. The business school has an international reputation for excellence and looks to solve the challenges faced in the creative businesses.
The Creative Leaders Programme aims to drive creative excellence in the digital age and is a two week programme. In the first week, based in Berlin, the focus is on intensive, interactive classroom sessions on strategy, organisational design, leadership, frameworks, emotional intelligence and change management.
In the second week the classroom is transported to Cannes, with a delegate pass and the opportunity to exclusive closed door sessions with industry leaders on leadership and the dynamic industry landscape, digital and media transformation and leading creativity and creatives.
In one of these exclusive closed door sessions, Jean talked to global creative leaders on the framework she has built around the organising principles of an agency business and how she looks at people’s behaviour within a business as ‘a forces of decay’ or as a ‘liberating agent’ to drive this innovation and change within a fast moving organisation.
A ‘liberating agent’ – could be a person, or people within an organisation or a team – that drive new ideas and challenge conventional thinking. They use initiative to design and do things differently. They liberate and push the team and organisation forward and give it different perspectives.
Jean also touched on her the themes from her main stage session at the Palais on AI and Creativity and that AI would be the most important liberating factor in our industry over the coming few years. Machine learning will take away repetitive tasks and processes within the creative industry and free up creative time to focus on the ideas that can connect with people and the power of empathy. She ended on one of the key take outs from Cannes, that empathy is not something that can be automated or outsourced and that when empathy goes hand in hand with AI, it empowers the real time possibility for personalised brand experiences.