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Isobar Senior Creative Launches Monthly Diversity Blog, 'No Gimmicks'

03/05/2018

Isobar Senior Creative Launches Monthly Diversity Blog, 'No Gimmicks'

Diversity in advertising. It should be common practice, but it’s not. Conversely, it has also become fashionable, which has led to a string of inauthentic work - ‘bandwagon’ behaviour'. 

For this reason, Sharon​ Goldstoff, Senior Creative at Isobar Netherlands, has launched a monthly blog called 'No Gimmicks: Best of Diversity' blog which cherry-picks non-gimmicky work which naturally champions diversity, is driven by purpose, and has the potential to create measurable change.

Sharon's criteria for the work she features is:

- Diversity isn’t the subject of the commercial.
- The commercial stays away from stereotypes.
- The main characters were chosen based on diversity.

Read the first 'No Gimmicks: Best of Diversity' blog here.

London

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