Isobar makes it 2 for 2 at Mumbrella Asia Awards


Isobar makes it 2 for 2 at Mumbrella Asia Awards

Mumbrella Asia Awards proved to be a big night for Isobar Singapore.

The team picked up two awards for Chevrolet V-Showroom in the hotly-contested Mumbrella Award for Innovation category as well as the Most Engaging 360 Video/Virtual Reality or Augmented Reality Work category.

Developed by Isobar, the V-Showroom mixed reality application provides an augmented dealership experience for consumers, enabling them to virtually experience a car showroom – anywhere and anytime. Chevrolet is the first automotive brand in Asia to use MR at scale for car buyers.

The platform pushes the boundaries of the typical augmented reality experience and aims to simplify and enhance a consumer’s experience when shopping for a car. Isobar Singapore rolled out the V-Showroom in May this year to 110 General Motors dealerships in South Korea.

This year’s Mumbrella Asia Awards is a true reflection of the rapidly changing landscape of the digital marketing industry in Asia Pacific, and the win is a recognition of the continued great work that the innovation, creative, and engineering teams at Isobar Singapore have been doing. See the full winners list here.

The V-Showroom work also picked up a Bronze award in the Innovation category at the MMA Smarties APAC Awards.


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